Garanti BBVA’s New Subsidiary, Garanti Payment and Electronic Money Services Inc., Launches under the TAMİ Brand

Foreks - Garanti BBVA has launched its new subsidiary, Garanti Payment and Electronic Money Services AŞ, under the TAMİ brand, which provides payment systems infrastructure and digital payment solutions. According to a statement from the bank, TAMİ aims to make a significant impact in the rapidly growing world of e-commerce and online payments with innovative products and solutions that it will offer to businesses and end-users, leveraging Garanti BBVA’s expertise in payment systems and strong technological infrastructure. The objectives of TAMİ, which will provide a brand new and completely digital payment experience, along with the latest developments in e-commerce and payments, were shared with the public during a press conference hosted by Garanti BBVA (BME: BBVA) Deputy General Manager Ceren Acer Kezik and TAMİ General Manager Melda Çetin.

The main products of TAMİ, Garanti BBVA’s new payment and e-money company, will be Multi-Bank POS and Prepaid Card. Customers can apply for these products via tami.com.tr, the TAMİ mobile application, or through Garanti BBVA's digital channels, such as Garanti BBVA Mobile and Garanti BBVA Internet, as well as Garanti BBVA branches. TAMİ will simplify life for businesses focused on e-commerce or those just beginning their journey, as customers will be able to operate as if they had POS devices from multiple banks by acquiring a single TAMİ POS. This will allow customers to benefit from installment options offered by these banks and view all their reports in a consolidated manner from a single location. On the other hand, with its prepaid card solution, TAMİ will also facilitate the lives of housewives, students, and young individuals who currently do not have access to the banking system and cannot own credit cards but have an online shopping need. Customers can easily obtain a TAMİ prepaid card through the mentioned channels and load money onto it from any bank account, allowing them to use their cards instantly for e-commerce transactions.

During the press conference introducing TAMİ, Garanti BBVA Deputy General Manager Ceren Acer Kezik stated, “As Garanti BBVA, we always act with an understanding that centers around our customers’ needs, expectations, and experiences, designing all our products and services with this perspective. The world of payment systems is undergoing rapid change with the power of technology and digitalization. The needs and expectations of both customers and member businesses are also constantly evolving and transforming. As the share of e-commerce in total expenditures grows rapidly, this dynamism brings along the need for different payment solutions with increased card expenditures. From this standpoint, we have developed an infrastructure that will deliver the payment technologies that our customers are 'exactly looking for' with a focus on speed, simplicity, and ease, following two years of extensive customer research and product analysis and development. With our TAMİ brand, born from our customers’ feedback, we offer our customers the 'exactly wanted technology', 'exactly wanted card', and 'exactly wanted POS' solution. We believe that with the solutions offered by TAMİ, we will add a new dimension to the world of e-commerce and online payments. By combining Garanti BBVA’s experience and leading role in payment systems with our strong technological infrastructure, we will continue to introduce our industry to many innovative solutions like TAMİ and create sustainable value for our customers and businesses. At this point, TAMİ aims to respond to expectations and even exceed them with solutions brought to life by the power of our technological infrastructure.”

TAMİ General Manager Melda Çetin added, “TAMİ was established with the goal of responding to the need for fast, secure, and seamless payment acceptance and payment making for buyers and sellers brought about by the robust growth of e-commerce in our country. In this context, our company will offer innovative payment solutions to a very wide audience ranging from SMEs to micro enterprises, individual sellers trading through social media channels, and from housewives to students. TAMİ will enable every business that wishes to easily accept payments and comfortably track their payments while working with banks to benefit from installment facilities on the banks' cards and special campaigns. Accordingly, today, we will provide advanced technological solutions to businesses that want to receive services such as multi-bank POS, wallets, linked payment, and marketplace without reporting, which are currently only provided by payment and electronic money institutions due to regulations.

In this framework, especially with our multi-bank POS product, we are simplifying the lives of businesses that are just starting out in e-commerce or want to switch to a different POS while hesitating due to the systemic challenges. Businesses will be able to perform transactions as if they were using many banks’ POS systems by acquiring a single TAMİ POS, allowing their customers to benefit from installment options provided by these banks, and enabling them to see all their reports and transactions from a single source. We offer our customers who wish to operate in e-commerce and receive online payments many value-added products in addition to virtual POS. Besides multi-bank POS, we have prepared products such as linked payments to accept payments without having a website, card storage, marketplace solutions, and a developer portal and Sandbox to facilitate integrations for businesses and a shared payment page to ease payment acceptance. We will continuously improve and develop this product set, shaped according to customer needs.

On the other hand, we are connecting housewives, students under 18, young people, and all individuals without a credit card to the world of payments with the TAMİ prepaid card. We offer several types of cards to prepaid cardholders, including an anonymous card that can be used without any age verification with a limit of 2,750 TL and a parent-controlled card for children aged 12-18. Young people over the age of 12 can use their cards above this limit upon verification and approval from their parents. They can spend the amounts they have placed in their accounts freely and securely through both physical and online channels. Parents can also monitor their children's expenditures and set sector-based spending limits. We offer cashback campaigns that customers can benefit from while using their cards, the ability to transfer money to and from an IBAN, PtoP money transfer via “From Tamil to Tamil QR” or phone number, and e-wallet products. In conclusion, our aim is to provide all our customers with a flawless experience in the world of e-commerce and payments with TAMİ and to offer the fastest and safest solution to all their needs through a single infrastructure and a single application.”