Klimasan Launches New Strategic Partnership with Artel Electronics
Klimasan AŞ, a leading manufacturer in the commercial refrigeration field and a subsidiary of Metalfrio Solutions SA, has initiated a new strategic collaboration with Artel Electronics, the largest home appliance and electronics manufacturer in Central Asia.
According to the company's announcement, this collaboration aims to start the mass production of high-quality commercial refrigeration equipment at Artel's state-of-the-art factory located in Tashkent, Uzbekistan, by January 2025.
The statement provided the following information:
"This collaboration is an important step for Klimasan and Metalfrio Solutions to strengthen their global presence in the commercial refrigeration market and to expand their access to Central Asia and surrounding countries. With an estimated annual growth rate of 6% and a population exceeding 100 million, this region presents a highly attractive and promising market for quality refrigeration products."
Key Highlights of this Partnership: • Local Production with Global Expertise: Klimasan's long-proven quality commercial refrigeration units will be produced at Artel's advanced factory. This collaboration will enable customers in the region to access international standard products with much shorter delivery routes and faster distribution opportunities. • Enhanced Competitiveness: Leveraging regional trade agreements, this partnership will provide more efficient operational capabilities and will facilitate easier and more competitive access to a broader customer base in Central Asia and neighboring regions. • New Sales and Distribution Center: In addition to local production activities, Klimasan has established a company named "LLC Klimasan Coolers Manufacturing" in Tashkent, Uzbekistan, which will be responsible for sales, marketing, and distribution activities. This entity will be in charge of marketing and distributing Klimasan-branded coolers throughout Central Asia and neighboring countries, ensuring strong market penetration in the region and providing an exceptional level of service, especially to Key Customers."
Luiz Eduardo Moreira Caio, CEO of Metalfrio Solutions, stated: "This strategic partnership marks an important milestone in Metalfrio Solutions' journey to solidify its position as a global leader in commercial refrigeration. With Artel's pioneering infrastructure and Klimasan's expertise, we are moving towards becoming the largest commercial refrigeration manufacturer in Central Asia. I look forward to strengthening our relationship with the Artel family through this partnership."